

The W2Y Sales Strategy Mastermind helps wedding planners, florists, and photographers
refine their process from inquiry to income with strategy, structure, and confidence.
start converting ideal clients effortlessly
- You're tired of getting ghosted
- You keep second guessing your pricing or change it on a whim without any rhyme or reason
- You anxiety is through the roof before discovery calls and feel unsure how to lead them to lock in the sale
- You spend hours writing proposals that never convert to bookings
- Your sales process feels clunky, disorganized, or hodgepodged together
- You’re not sure what’s actually working or what’s causing your clients to ghost you
Through this group coaching experience, you’ll refine every step of your sales journey ranging from initial client touch point to closing the sale. With tailored guidance for planners, florists, and photographers, you'll walk away with plug-and-play tools, clear sales strategies, and a signature sales process that feels like the amazing wedding professional you are!

This mastermind isn’t your typical wedding business advice. It’s a deep-dive into building a sales process that’s authentic to you and aligned with your niche. We’ll cover everything from optimizing your inquiry form, confidently pricing your services, leading discovery calls, presenting proposals, and sealing the deal like a pro.
You’ll also get plug-in-play templates, industry-specific insights, and real-time coaching designed for the way wedding professionals think and sell. There is no fluff, no filler, just strategy you can implement immediately.
Whether you’re in your early years of your business or a seasoned pro, this mastermind gives you the structure, confidence, and clarity to finally feel in control of your sales process.
1
In this module, we break down how to confidently price and package your services based on your niche without second-guessing your value. You’ll learn formulas that account for your labor, time, and deliverables, strategies for building visible and trustworthy pricing, and how to tailor packages that reflect your niche, service level, and client expectations. Whether you charge flat rates, percentages, or a blend of both, this module gives you the tools to price and sell with ease.
2
This module dives into creating a compelling services brochure that goes far beyond listing packages. It becomes a first impression of your brand, your story, and a guide to helping clients understand the value you bring to the table. You’ll also explore the psychology behind sales by breaking down the four key buyer types. With that insight, you’ll learn how to tailor your messaging and position your offers to convert inquiries into ideal client bookings.
3
This module walks you through setting up a discovery call scheduler that preps your leads before the call even begins. The scheduler creates clear agendas and questions that weed out any misalignment from the jump. You’ll also learn how to lead a discovery call with intention. From spotting red, yellow, and green flags, this discovery call outline will enable you to guide as the expert you are. From understanding logistics to getting to the heart of your couple’s story, this process ensures you leave every call with clarity, connection, and solid path for next steps.
4
This module breaks down how to build a visually engaging and strategically structured proposal that does the selling for you. With a stand-out format that includes tailored package comparisons, goal-oriented language, and trust-building testimonials, you’ll learn exactly what to include (and what to skip!) to keep couples engaged and ready to book. With a polished layout, intentional formatting, and persuasive design, you’ll craft proposals that convert with confidence.
5
This module breaks down essential clauses and invoicing structures tailored to your niche. This session dives into your contracts to protect your time, talent, and bottom line. From exclusivity and vendor liability to payment plans and processing fees, you’ll learn how to set clear expectations and minimize risk without sounding bitchy. Whether you're refining your existing terms or starting anew, this training ensures your terms are clear, concise, and hospitable.


Match the Quality of Your Work
You'll Walk away with
A crystal-clear sales process that feels aligned with your brand and business mode with every step mapped out from inquiry to deposit
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Confidence and pricing structure backed by real strategy, not guesswork, to sell without flinching or second-guessing
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Discovery call outlines and workflows that convert dream clients, help you spot red flags early, and protect your time and energy
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A proposal that actually sells itself, designed with luxury elements and strategic placement that does the heavy sales lifting for you
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Plug-and-play tools like templates, outlines, and scripts that are tailored to planners, florists, and photographers who are ready to scale their business with intention
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"I was drowning in the day-to-day of wedding planning, and Becca helped me step into my role as CEO by building duplicatable systems that actually work"
- Havard Events

"Becca's background of all vendor perspectives was crucial in helping us implement systems that actually work. Our average sale has increased by 30%"
- Thurman and Fig

"She has a remarkable talent for breaking down complicated information into clear, manageable steps. Her expertise truly set her apart in the wedding industry."
- Kate Ann Photography

A wedding business coach, strategist, and your go-to systems expert. With over a decade in the wedding industry with a background in planning, operations, and hospitality, I’ve seen firsthand how easy it is for talented creatives to get buried in the chaos. That’s why I help planners, florists, photographers, and other wedding professionals build businesses that feel organized, aligned, and scalable. My mission is to help you build a business that runs smoothly, reflects your values, and allows you to get back to doing what you love.

Welcome Kick-Off
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3 Done-For-You Tools
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All Sessions Recorded
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Closing Social Hour
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Welcome Kick-Off
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3 Done-For-You Tools
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All Sessions Recorded
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Closing Social Hour
Enter your bullet points here..



Welcome Kick-Off
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3 Done-For-You Tools
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All Sessions Recorded
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Closing Social Hour
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- Who's this mastermind for?This mastermind is designed for wedding planners, florists, and photographers who want to build a sales process that actually works, whether your in the early stages of business or a seasoned pro.
- What if I can't attend live?No worries! Every session is recorded and available for replay for up to one year from the first session. So, you can catch up anytime at your convenience.
- How much time should I expect to commit?Sessions are held weekly and are 45 minutes with a 30-minute Q&A session. Plan on roughly 1.5 hours per week for calls, plus time to implement the tools and strategies in between.
- How is this different from 1:1 coaching?This is a collaborative, intimate group experience focused on community, shared learning, and industry-specific strategies. If you're looking for private, done-with-you implementation, please fill out the contact form on my website for 1:1 coaching, www.wed2you.co/contact-for-business-strategy
- Is there a discount for joining both masterminds?Yes! Just select the Bundle Mastermind option at checkout based on your niche to gain access to both the Sales and Operations Masterminds. A split payment plan is available to make the investment more manageable.
- Can I transfer my spot, if needed?Yes! Registration is non-refundable but fully transferable to a future mastermind within one year. Please note: additional fees may apply if pricing increases. Just give us a heads-up at least 7 days before the first session.
- Will I get any one-on-one support?While the mastermind focuses on group learning, you’ll have the chance to ask questions during live Q&A sessions. If you’d like more personalized support, one-off or bundled 1:1 coaching sessions are available for an additional fee. Just email Becca at hello@wed2you.co to get started.
- Are the deliverables specific to my niche?Yes! All templates, scripts, and tools are crafted based on the niche mastermind selected.
CONTACT INFORMATION
Choose Your Course
- Preferred optionPhotographer Sales Course$595.00
- Preferred optionFlorist Sales Course $695.00
- Preferred optionPlanner Sales Course$795.00
- Preferred optionPlanners Bundle Mastermind2x $986.40
- Preferred optionFlorists Bundle Mastermind2x $761.40
- Preferred optionPhotographer Bundle Mastermind2x $671.00
Choose your price
Payment information


POLICIES:
This mastermind is non-refundable, as spots are limited and registration secures access to exclusive resources and support. However, we understand that life happens! Purchase can be transferred once to a future mastermind within one year of your original registration date. Please note: pricing may fluctuate for future masterminds, and any cost differences will be buyers responsibility.
CONTACT INFO:
hello@wed2you.co
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Sales Strategy Mastermind

November 4th 2025 - January 10th 2026
excluding Thanksgiving and Christmas week(s)
7 - Week Group Mastermind
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All Sessions Recorded for Replay
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3 Plug-in-Play Templates and Tools
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15 Minute Q&As Each Session
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2 Awesome Networking Opportunities
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YOU DON'T WANNA MISS THIS!!!
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